Ecommerce sites judged on one number: how many people finish checkout.
A store can look extraordinary and still convert at 0.4%. Auren builds ecommerce around the parts that actually move revenue — product page speed, trust signals, and a checkout that doesn't leak.
What is ecommerce website development?
Ecommerce website development is building an online store: product catalogue, cart, checkout, payments, and the operational plumbing that connects orders to fulfilment. It differs from a normal website in that almost every design decision has a directly measurable revenue consequence.
For Indian D2C brands the specifics matter more than the platform. UPI is the dominant payment method and has to be first, not buried behind cards. Cash on delivery is still expected in many categories and changes how you handle returns. Product pages need to load in under two seconds on mobile data or a meaningful share of visitors leave before seeing the price. Auren builds on Shopify, WooCommerce or a custom stack depending on catalogue size and margin — and will tell you honestly which one fits rather than defaulting to whichever pays a referral.
- Platforms
- Shopify · Woo · custom
- Live preview
- 48 hours
- Upfront cost
- ₹0
- Payments
- UPI-first
Shopify or WooCommerce — which should you use?
This is the first real decision and most agencies answer it based on what they prefer to build, not what suits you. The honest version:
| Shopify | WooCommerce | |
|---|---|---|
| Best for | Brands that want to sell, not administer | Content-heavy stores, unusual requirements |
| Monthly cost | Fixed plan + transaction fees | Hosting only, but plugins add up |
| Maintenance | Handled for you | Yours — updates, security, backups |
| Flexibility | High within its rails | Effectively unlimited |
| Real risk | Fees scale with revenue | Neglect. An un-updated Woo store is a security liability |
Rule of thumb: if nobody on your team wants to be responsible for plugin updates, choose Shopify. If you have genuinely unusual requirements, or a large content operation alongside the store, WooCommerce earns its maintenance burden. Below roughly thirty products with simple variants, either works and the decision matters far less than the product pages themselves.
Where Indian ecommerce stores leak revenue
Slow product pages
Product pages are usually the heaviest on the site and the most important. Uncompressed hero images, four tracking scripts and a review widget loading synchronously will push Largest Contentful Paint past four seconds on mobile data. Every second of that costs conversions.
UPI buried below cards
UPI is how most Indian customers want to pay. If the checkout leads with card fields and hides UPI behind "other methods", you are adding friction to your most-used path.
No product schema
Without Product and Offer structured data, your listings can't show price, availability or star ratings in Google results — and can't appear in Google Shopping's free listings at all. This is one of the cheapest wins available and is skipped constantly.
Nothing that answers "can I trust these people?"
Return policy, shipping timelines, a real address and a working phone number do more for conversion on a new D2C brand than any amount of visual polish. Make them easy to find rather than legally buried.
What an ecommerce build includes
Platform-agnostic. The list doesn't change based on what you're selling.
Product schema markup
Product, Offer and AggregateRating structured data so listings can show price and stock in Google.
UPI-first checkout
Payment methods ordered by what Indian customers actually use, not by gateway default.
Speed-tuned product pages
Compressed and lazy-loaded imagery, deferred third-party scripts, measured against Core Web Vitals.
Trust architecture
Returns, shipping timelines, address and contact surfaced where hesitant buyers look for them.
Mobile-first everything
Cart, filters and checkout designed thumb-first — most Indian ecommerce traffic is mobile.
Unlimited edits
New products, seasonal campaigns, price changes. Included in the subscription.
How the process works
-
01
Discovery call
A 30-minute call to understand your business, your customers and what the site actually has to do.
-
02
We build it. For free.
Within 48 hours you get a live staging URL with the real, working website on it — not a mockup, not a Figma file.
-
03
You decide
If it works, you start the subscription. If it doesn't, you walk away and pay nothing.
-
04
Unlimited edits, forever
One flat monthly fee, month-to-month, cancel whenever. We're your design team, not a one-off vendor.
Ecommerce development questions
How much does an ecommerce website cost in India?
Should I use Shopify or WooCommerce?
Can you migrate my existing store?
Do you handle payment gateway setup?
Will my products show up in Google Shopping?
How long does an ecommerce build take?
Related
See your store before you pay for it.
Storefront and real product pages on a live URL in 48 hours. Judge the conversion path, not a mockup.