n8n · Claude API · WhatsApp

The lead you answer in five minutes is worth more than the one you answer tomorrow.

Most enquiries in India arrive on WhatsApp, outside working hours, and go cold before anyone opens them. Auren builds automations that reply instantly, qualify the lead and hand your team only the ones worth a call.

What is AI workflow automation?

AI workflow automation is software that handles the repetitive parts of getting and keeping a customer — replying, qualifying, following up, reminding — without a person having to be at a screen.

Auren builds these systems on n8n for orchestration and the Claude API for the language work. A typical build looks like this: an enquiry arrives on WhatsApp, Instagram or a website form at 11pm. It gets an accurate, on-brand reply within seconds. The system asks two or three qualifying questions, writes the answers into your CRM or a sheet, and books a slot in a real calendar. Anything genuinely unusual is escalated to a human with the conversation attached. If the lead goes quiet, a follow-up sequence chases it on a schedule you control. Your team wakes up to qualified conversations rather than a backlog of unread messages.

Built on
n8n + Claude API
Channels
WhatsApp, IG, web
Scoping
One 30-min call
Upfront cost
₹0

What Auren automates

Instant first reply. Response time is the single strongest predictor of whether an enquiry converts. An automation that replies in seconds, at 2am, on a Sunday, beats a human who replies well on Monday morning.

Lead qualification. Not every enquiry deserves a call. The system asks the two or three questions that separate a real prospect from a browser, records the answers, and routes accordingly — so your team spends its time on the conversations that convert.

Booking and reminders. Enquiries turn into calendar slots without a back-and-forth, and reminders go out before the appointment. For clinics and salons this alone often pays for the build in reduced no-shows.

Follow-up sequences. Most leads are lost to silence rather than to a competitor. A scheduled, human-sounding follow-up recovers a meaningful share of them.

Outreach systems. For businesses doing cold outreach, Auren builds the sending, reply-handling and routing infrastructure — with sensible volume limits, because deliverability matters more than reach.

Where automation is the wrong answer

Worth saying plainly, because most agencies won't: automation multiplies whatever process you already have. If your enquiries are low quality, automating replies to them just gets you to the same place faster. If your offer isn't clear, an AI explaining it fluently will not fix that.

Automation is worth building when you have real inbound volume, a process that works when someone actually follows it, and a bottleneck that is genuinely about time rather than about the offer. If that isn't you yet, the honest answer is usually to fix the website and the funnel first — and we'll say so on the call rather than sell you a system you don't need.

What a build includes

Scoped to your actual process on the discovery call — this is the usual shape.

WhatsApp auto-reply

Instant, accurate, on-brand responses on the channel your customers actually use.

Lead qualification flow

Two or three questions that separate real prospects from browsers, logged automatically.

Calendar booking

Enquiries become confirmed slots without a back-and-forth, with reminders before the appointment.

CRM / sheet sync

Every conversation lands where your team already works. Nothing lives only in one person's phone.

Follow-up sequences

Scheduled, human-sounding nudges that recover leads which would otherwise just go quiet.

Human escalation

Anything unusual gets handed to a person with the full conversation attached. The bot knows its limits.

How the process works

  1. 01

    Discovery call

    A 30-minute call to understand your brand, your customers and what the site actually has to do. No deck, no pitch.

  2. 02

    We build it. For free.

    Within 48 hours you get a live staging URL with the real, working website on it. Not a Figma file, not a watermarked mockup — the actual site, on a real domain, on your phone.

  3. 03

    You decide

    If it works, you start the subscription and we point it at your domain. If it doesn't, you walk away and pay nothing. We carry the risk, not you.

  4. 04

    Unlimited edits, forever

    New photos, new sections, price changes, seasonal updates, SEO work. One flat monthly fee, month-to-month, cancel whenever. We're your design team, not a one-off vendor.

AI automation questions

What does AI automation cost?

Automation is scoped on the discovery call, because unlike a website it depends entirely on how many systems have to talk to each other. There is no upfront charge to scope it, and Auren will tell you if the honest answer is that you don't need it yet.

What do you build these automations on?

n8n for orchestration and the Claude API for the language work, connected to WhatsApp Business API, Instagram, your calendar and whatever CRM or sheet you already use. Nothing proprietary — you can take it with you.

Will customers know they're talking to a bot?

Auren builds these to be transparent rather than deceptive. The automation handles routine questions well and hands anything unusual to a person with the conversation attached. Pretending to be human tends to backfire the moment someone asks something off-script.

Can it work in Hindi or Kannada?

Yes. The underlying models handle Indian languages well, including mixed-script WhatsApp messages, which is how most people actually type.

Do I need a website from you to get automation?

No. Automation is a standalone service and works with whatever site or funnel you already have.

How long does an automation build take?

A single-channel WhatsApp flow is usually a few days. Multi-channel builds with CRM integration take longer, and you'll get a real timeline on the scoping call rather than an optimistic one.

Stop losing leads to your own response time.

A 30-minute call to map what you actually do by hand — and an honest answer on whether automating it is worth it.

Auren · Bengaluru, Karnataka, India · @auren.online